KR Group

Relationship to Primetime Retirement: Parent Company


The KR Group is a leading financial services group for those both in and approaching their retirement. The Group’s main activities are equity release, estate planning and annuities. Subsidiaries of the Group include Key Retirement, Key Partnerships, Primetime Retirement and more 2 life. Between these companies, we offer products including equity release and estate planning.

Our values are simple. To be transparent, supportive and straightforward. We aim to change people’s lives for the better.

KR Group is privately owned, with Partners Group acquiring a majority stake in the business, in 2017.

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